About
What I'm building, and why
I work directly with business owners, bringing an operator's perspective to practical, mobile-first websites for South African service businesses. I spent 5+ years running people and workflows inside a fast-moving, multi-campus environment — and somewhere in there, I started building the tools that fixed what was actually broken instead of just complaining about them.
Lead-ready websites for independent South African service businesses — plumbers, electricians, auto repair, roofers, and more. Clear, mobile-first sites that make it easy for customers to trust you, call you, WhatsApp you, and ask for a quote. Nothing exotic. The goal is always the same: something that gets used, not something that gets demoed once and shelved.
See the servicesSee what's costing you leads → scope the fix precisely → build and test it → make sure people actually use it.
That last step is the one most people skip. I've watched good sites go unused because nobody was accountable for the handover — so I treat launch support as part of the build, not an afterthought.
I currently manage 20+ foreign teachers at Vinalearn. When manual observation reporting was eating hours every week, I didn't wait for a system to be handed to me — I built one myself, then ran the onboarding and coaching to get a team that hadn't asked for a new tool to actually use it. That's the same job I do now for business owners: find what's actually broken, build a website that fixes it, make sure it sticks.
- No website, or a Facebook-only presence, for a business that's ready to look credible online
- A site that's hard to use on mobile, or has no clear way to call, WhatsApp, or ask for a quote
- Leads or enquiries that go cold because nobody responded fast enough
- A business owner who's skeptical of agencies until they see a site that actually gets used
More of this: fewer slide decks, more shipped tools that a real team or a real customer actually touches. If that's the kind of problem you have, I'd like to hear about it.
Get in touchBefore this: ESL teaching, personal training, and freelance photography — different fields, same pattern of learning fast and getting things done. Prefer the full history? Download my CV.